Next meeting: Friday 4 November 2016

Our theme for the meeting will be content, and from previous meetings and feedback it looks like courses could be a useful focal point for this. We’ve also had an enquiry from a gov.scot project who might be able to pop along and brief us on what they’re up to which could be very interesting. More on that to follow.

Loose agenda

  • 1230-1300 Arrival
  • 1300 Welcome
  • 1310 Gov.Scot (TBC) / Content Discussion
  • 1430 Coffee
  • 1445 Continue discussion
  • 1600 Roundup/close
  • 1630 Onward travel/refreshments in the Merchant City

Topics

Please feel free to submit refinements or specific suggestions – especially those in content-centric roles.

  • Course landing pages i.e. what is the first page you’ve designed for your users to hit and begin to explore your course offerings?
  • Course pages – content, language, features, calls to action
  • KIS widget in particular. How incorporated, issues, etc.
  • Content required as part of the course selection journey – fees, accommodation, funding, applying
  • House styles / brand / plain english
  • Review cycles / prompts
  • Ownership / responsibility
  • User testing / research
  • XCRI

Homework

  • Be able to describe quickly how your course content is created and maintained – DB, manual, specialist editors, free-for-all, etc. Feel free to bring slides or submit them ahead of the meeting. If we can gather enough of this ahead of the meeting, I can put together comparison slides.
  • Are you engaged in any course-centric projects at the moment?
  • Have a look at your analytics – could we perhaps share a dashboard or custom report template to allow us to compare the same metrics for a given period?
    • Total views of course pages and the annual cycle for that?
    • Top course pages?
    • Bounce rates?
    • Landing page paths / funnels / behaviours?
    • Technical stats on browsers / devices?
    • Time of day?
    • Time on page?
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