Next meeting: Friday 4 November 2016

Our theme for the meeting will be content, and from previous meetings and feedback it looks like courses could be a useful focal point for this. We’ve also had an enquiry from a gov.scot project who might be able to pop along and brief us on what they’re up to which could be very interesting. More on that to follow.

Loose agenda

  • 1230-1300 Arrival
  • 1300 Welcome
  • 1310 Gov.Scot (TBC) / Content Discussion
  • 1430 Coffee
  • 1445 Continue discussion
  • 1600 Roundup/close
  • 1630 Onward travel/refreshments in the Merchant City

Topics

Please feel free to submit refinements or specific suggestions – especially those in content-centric roles.

  • Course landing pages i.e. what is the first page you’ve designed for your users to hit and begin to explore your course offerings?
  • Course pages – content, language, features, calls to action
  • KIS widget in particular. How incorporated, issues, etc.
  • Content required as part of the course selection journey – fees, accommodation, funding, applying
  • House styles / brand / plain english
  • Review cycles / prompts
  • Ownership / responsibility
  • User testing / research
  • XCRI

Homework

  • Be able to describe quickly how your course content is created and maintained – DB, manual, specialist editors, free-for-all, etc. Feel free to bring slides or submit them ahead of the meeting. If we can gather enough of this ahead of the meeting, I can put together comparison slides.
  • Are you engaged in any course-centric projects at the moment?
  • Have a look at your analytics – could we perhaps share a dashboard or custom report template to allow us to compare the same metrics for a given period?
    • Total views of course pages and the annual cycle for that?
    • Top course pages?
    • Bounce rates?
    • Landing page paths / funnels / behaviours?
    • Technical stats on browsers / devices?
    • Time of day?
    • Time on page?
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This entry was posted in Meeting and tagged , by Gareth J M Saunders. Bookmark the permalink.

About Gareth J M Saunders

Hi, I'm Gareth J M Saunders, 6' 4", father of 3 boys (twins and singleton), I'm a priest in the Scottish Episcopal Church, employed as the Web Architect at the University of St Andrews. My main interests are HTML, CSS (inc. frameworks), jQuery, Information Architecture and Agile development.

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